If you are planning to learn SEO, then you must have read many SEO-related articles and Blogs. This could also be possible that the institute you are opting for your studies must have given you a list of ingredients of SEO techniques.
But nowadays as many practices have been abolished from the history of SEO you must be aware of the latest ones. Here are some of the conventional approaches to be followed for finding your website at the top of Google rank:
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Content seeks massive attention: Clearly from its heading, content is in the limelight. Earlier the backlinking was given much more footage than the content but as obvious that visitors would require healthy information from the link they have visited, the content inside has to be worth it. These days, the maximum focus is given to the content of the web page. It must have a sufficient amount of keywords taking the searcher back to your website. The keyword has to be topic oriented and non-identical. Also, make sure that the content is impressive enough to compel the user to visit your website. You need a good content writing agency which can write evergreen unique content to be useful for the visitors of that niche.
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Images are not indexed: Always keep this fact in mind no matter how impressive images you are using on your website, they are of minimal use as they are not crawled. So make sure to use the “alt” tag for the images.
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Need of the URL: For perfect SEO techniques, URL plays a vital role. The URL of the website contains a prime keyword. No underscores are used in the URL and it has to be brief.
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Usage of meaningful and related Meta Tags: The Meta tags are to absolutely match the topic of the website as this is the most important content. Though it is not used for the visitors but for the Google following which Google crawl your website.
Meta tags consist of the following:
Title: Title must contain the main keyword of your website. It should not be exceeding a 70-word characters counter. The title is mandatory to be distinctive as it is the one that will fetch all the traffic.
Description: It has to be not more than 156 word characters counter. It must be concrete and concise and deliver the message to the fullest as it is displayed on the search. The description has to be innovative and must carry the main keyword which is also specified in the title and the first paragraph of your page’s content.
Keywords: In the keyword tag we jot down all the related keywords you wish to be crawled. Not everyone uses this tag. But still, it is always considering using keyword tags as it builds more options for traffic generation on your website.
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Double-check the code: The code has to be double checked as you don’t wish anyone to visit the source code of your website and get to know its core functioning. Specific SEO tools are used to abolish these practices.
Hence these are the very basic on-page SEO approaches to be considered while doing the job. For beginners, it could be of great use.