With regards to link building in the SEO world, it’s important to look at what type of links you are building. It’s simple enough to build easy links on the web, however, it’s worth bearing in mind that if it seems too good to be true, it probably is! You need to build ‘hard’ links.
Although search engines, especially Google have always encouraged link building as a way of improving rankings, the penguin update was a wake-up call to those who link build. The more the merrier rule does not apply here, instead it’s integral that high-quality links are used. In essence, the harder work the link is, the more worth it will have.
